In this day and age when digital marketing is in its prime, direct mail can seem like an antique strategy. The cost of a direct mail campaign is about twice that of […]
Category Archives: Strategies & Trends
Direct Mail – How it Works
If you’ve been thinking about effective marketing strategies as of late, have you considered direct mail? Direct mail methods are used by many businesses to sell their products or services, ranging from […]
Growing Pains – Biggest Challenges to Company Growth
The year is in full swing and business leaders have a lot on their minds these days. Supply chain issues. Keeping employees happy. The seemingly never-ending pandemic. PwC surveyed 678 business leaders […]
Following the Herd
According to Brad Kugler, founder and CEO of DirectMail 2.0, “there’s lots of competition and change, so you have to do something not only different, but effective to stand out”. Page 8 […]
Bigger Fish to Fry
MARKETERS LESS CONCERNED WITH EFFECTS OF THE PANDEMIC 13% of small business marketers cite COVID-19 disruption as their biggest challenge, showing that the pandemic’s impact is easing up. Marketers are more focused […]
7 Reasons Why Your Customers are Leaving
Jeff Rosenblum founding partner at Questus stated that “brands need to break their addiction to big campaigns and superficial messages, they need to focus on providing value at every stage of the […]
Brand Disloyalty
Page 4 of the April 2022 issue of Milkshake is targeted at brand disloyalty and how brands can overcome this problem. Using new strategies to discover why customers leave will lead brands […]
The Choice is Yours
In a climate of instant access, it’s getting harder to determine where and what should get our attention. With more responsibilities in our lives, we all feel an ever-increasing pressure to do […]