following the herd

Following the Herd

According to Brad Kugler, founder and CEO of DirectMail 2.0, “there’s lots of competition and change, so you have to do something not only different, but effective to stand out”. Page 8 […]

Brand Disloyalty

Page 4 of the April 2022 issue of Milkshake is targeted at brand disloyalty and how brands can overcome this problem. Using new strategies to discover why customers leave will lead brands […]