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5 Trends To Track

The global advertising industry was projected to surpass $1 trillion in revenue for the first time in 2024, with five major companies—Amazon, Alphabet, Meta, Alibaba, and ByteDance—capturing over half of the global […]

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Brandfather

Global branding guru, Peter Wilken, dishes out bite-sized wisdom When it comes to building iconic brands, Peter Wilken has been at the helm of some of the most recognized names in the […]

Going all in

Going All In

B2B MARKETERS HONING IN ON THE POWER OF DATA In case you missed it, the digital age of B2B marketing is here. According to eMarketer’s “U.S. B2B Marketing Data Spending Forecast 2023,” […]