The global advertising industry was projected to surpass $1 trillion in revenue for the first time in 2024, with five major companies—Amazon, Alphabet, Meta, Alibaba, and ByteDance—capturing over half of the global […]
Category Archives: Marketing Tips
Brandfather
Global branding guru, Peter Wilken, dishes out bite-sized wisdom When it comes to building iconic brands, Peter Wilken has been at the helm of some of the most recognized names in the […]
The Allure of the Chase: How Scarcity Shapes Brand Value
The Allure of the Chase: How Scarcity Shapes Brand Value The allure of a product often lies not just in its intrinsic value, but in the story that surrounds its availability. Brands […]
Scarcity in Branding: A Key to Elevated Status and Loyalty
Scarcity in Branding: A Key to Elevated Status and Loyalty In today’s competitive marketplace, brands are constantly seeking innovative strategies to stand out and captivate consumers. One such strategy, often overlooked yet […]
Uniqueness vs Competition in the Digital Marketing Landscape
Derek Chew and Gianina co-founded Fullmoon Digital (FMDM) in 2017 to deliver effective ROI-focused campaigns and bridge the gap between brands and large advertising agencies. The marketing landscape has since become intensely […]
Going All In
B2B MARKETERS HONING IN ON THE POWER OF DATA In case you missed it, the digital age of B2B marketing is here. According to eMarketer’s “U.S. B2B Marketing Data Spending Forecast 2023,” […]
Tactics: Road Savvy
Your 5-step plan to a smooth marketing run Preparing for uncertain times requires a different marketing approach. Here are five actions from SCS you can take now: STEP 1 — REVIEW TECHNOLOGY […]
Q&A – The Changing Landscape of Marketing
AGENCY LEADER WEIGHS IN ON THE CHANGING LANDSCAPE OF MARKETING – ABU NOAMAN Abu Noaman is the CEO of Elliance, an agency that brings prosperity to ambitious brands. He loves search engine […]