86% say a lack of resources and capabilities impairs the performance of their team. The top deficiencies include: 44% Customer journey, acquisition, and conversion 42% Segmentation and personal-sized messaging scale 37% […]
Category Archives: Strategies & Trends
Owning Growth
Marketing leaders are responsible for almost half of their company’s overall revenue. Two-thirds of marketing leaders say the pressure to deliver on revenue goals is very high or extreme. Revenue growth is […]
High Impact
Preston Herrin, Founder and Managing Director of Management Consulting firm HCG Inc.Preston says today’s marketers can learn from the movie sequel “Top Gun Maverick”. Herrin believes that “Top Gun Maverick” delivers what […]
7 Steps to Competitive Advantage
Page 11 in Milkshake’s July 2022 issue features effective tips companies can use to gain competitive advantage in their marketplace. Step One- Employee Alignment Tasks carried out by personnel should match their […]
Jump Start Your Direct Mail Campaign with Hudson Printing
So your business is interested in launching a direct mail campaign? You’ve made a great decision. Direct mail continues to be one of the most effective ways to advertise your products and […]
The Key Benefits of Direct Mail Campaigns
In this day and age when digital marketing is in its prime, direct mail can seem like an antique strategy. The cost of a direct mail campaign is about twice that of […]
Direct Mail – How it Works
If you’ve been thinking about effective marketing strategies as of late, have you considered direct mail? Direct mail methods are used by many businesses to sell their products or services, ranging from […]
Growing Pains – Biggest Challenges to Company Growth
The year is in full swing and business leaders have a lot on their minds these days. Supply chain issues. Keeping employees happy. The seemingly never-ending pandemic. PwC surveyed 678 business leaders […]
