Direct Mail – How it Works

Direct Mail – How it Works

If you’ve been thinking about effective marketing strategies as of late, have you considered direct mail? Direct mail methods are used by many businesses to sell their products or services, ranging from […]

following the herd

Following the Herd

According to Brad Kugler, founder and CEO of DirectMail 2.0, “there’s lots of competition and change, so you have to do something not only different, but effective to stand out”. Page 8 […]

bigger fish to fry

Bigger Fish to Fry

MARKETERS LESS CONCERNED WITH EFFECTS OF THE PANDEMIC 13% of small business marketers cite COVID-19 disruption as their biggest challenge, showing that the pandemic’s impact is easing up. Marketers are more focused […]

Brand Disloyalty

Page 4 of the April 2022 issue of Milkshake is targeted at brand disloyalty and how brands can overcome this problem. Using new strategies to discover why customers leave will lead brands […]