Direct Mail – How it Works

Direct Mail – How it Works

If you’ve been thinking about effective marketing strategies as of late, have you considered direct mail? Direct mail methods are used by many businesses to sell their products or services, ranging from consumer catalogs and discount circulars to pre-approved credit card applications.

Direct mail is a type of advertising that uses printed materials and postal services to distribute advertisements to customers directly.

Direct mail marketers use bulk mailing rates to reduce the cost of providing unwanted promotional materials directly to potential consumers by relying on various types of demographic data such as geography, income, age, and political affiliation.

How can Direct Mail Marketing Benefit your Business?

Direct mail is a great form of communication that usually demands more attention than an email. Consumers are more likely to respond to a method that feels more personal. Here’s a short list we compiled of how direct mail can benefit your business.

Directly targeted

Every direct mail campaign provides excellent targeting choices. Messages may be tailored to a specific target, ranging from loyal consumers to new prospects. As a result, clients only receive offers that are relevant to their specific requirements or purchasing patterns and not just some random email that isn’t personalized.

Simple to measure

Your business can easily quantify direct mail. Each message can include a traceable code that clients can redeem when they make a purchase. Furthermore, the results will be collected and will reflect the campaign’s success.

Physical format

Direct mail is physical. Because consumers get letters directly, the odds of receiving the message are increased. Furthermore, when buyers receive a physical copy, they are more inclined to see the material as trustworthy.

Easy to Create and Execute

It is easy to plan out and execute a direct mail campaign. Anyone with access to desktop publishing software may create a direct mail piece. Furthermore, several web-based direct mail tools enable firms to create mail pieces, import mailing lists and have each campaign printed and dispatched.

Wider Reach 

Believe it or not. Direct mail campaigns can have a wider reach. If your target group is less likely to utilize social media or email, direct mail can reach a larger demographic than electronic advertising. This type of traditional marketing can convert some people into prospective clients when all-electronic advertisements would have missed them.

Direct Mail Campaign Guidelines

Here are just a few things you can do to ensure your direct mail campaign is successful.

  • Define your audience

Consider your product and who it is most suited for, and then concentrate your efforts there. While direct mail has a high ROI and engagement rate, studying your target market may help you save money by locating people who are likely to be your clients.

  • Create a killer CTA

Even the most eye-catching mailing sent needs a great CTA. Consider what you want the consumer to do and describe it clearly for them. This can involve purchasing something, signing up for a survey, or even redeeming a coupon code.

  • Proofread those Mailers

Because your mailer will be many people’s very first impression of your company, it should be devoid of typos and grammatical errors. Make certain that you or your team double-checks the copy to ensure that it’s good to go!

Direct mail is far from obsolete so don’t write it off. It may just be the boost your business needs. We hope these pointers helped to make your next direct mail campaign a success! 

Hudson Printing is one of the largest mailers in Utah, and for decades we have helped several clients, worldwide,  streamline and integrate their print and mailing programs. Whether your company is focused on acquisition, conversion, loyalty, or engagement, Hudson Printing can help you with effective solutions that leverage the power of direct mail.