The Benefits Of Taking Consumers On A Mystery Ride Increases demand The scarcity mentality has considerable influence over human behavior and a prominent role in economics. When perceived as scarce, a product […]
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Scarcity in Branding: A Key to Elevated Status and Loyalty In today’s competitive marketplace, brands are constantly seeking innovative strategies to stand out and captivate consumers. One such strategy, often overlooked yet […]
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MARKETERS WERE ASKED WHAT THEIR PERCEIVED ROLE IS WITHIN THEIR ORGANIZATION According to the B2B Marketing Effectiveness Barometer, the days of B2B marketing being the PowerPoint department are long gone. The survey […]
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The spirit of marketing is under attack, but great brand owners understand that their mission starts with the community they serve. They know that engaging directly with other people will never go […]
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A Gartner Sales Practice study underlines the disconnect between sales and marketing efforts, finding that 75% of B2B buyers prefer a rep-free experience while also regretting purchases through digital channels alone. […]
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Derek Chew and Gianina co-founded Fullmoon Digital (FMDM) in 2017 to deliver effective ROI-focused campaigns and bridge the gap between brands and large advertising agencies. The marketing landscape has since become intensely […]
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According to the The Marketing Practice’s annual B2B Marketing Effectiveness Barometer, there is a significant difference between leading B2B marketers and all the rest. Marketing Leaders, as defined by the survey of […]
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Valeh Nazemoff, the innovative founder of Engage 2 Engage, a digital marketing firm, was a visionary who shifted her operations to the cloud and initiated remote work for her team back in […]
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According to a recent survey by Demand Gen Report, 77% of B2B buyers said that they did not talk to a salesperson until they had done their own research. This highlights the […]
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Just like a person who chooses to use Chat GPT and shortcut their way to success, poor-performing brands look for a quick buck. History is riddled with stories of people trying to […]
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The labor market has seen a number of major challenges during the past few years, and companies are searching for ways to do more with less. Ray Sheehan, the founder of Old […]
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CHSGa, a major healthcare provider in Georgia, has seen significant success in its digital and print marketing efforts, but the biggest success comes when both strategies work in concert with one another. […]
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