The global advertising industry was projected to surpass $1 trillion in revenue for the first time in 2024, with five major companies—Amazon, Alphabet, Meta, Alibaba, and ByteDance—capturing over half of the global […]
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Summary of “The Convergence: Print & Digital” (Milkshake) This article explores how modern marketing strategies can harness the strengths of both print and digital to create powerful, personalized, and interactive brand experiences. […]
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Marketing is more than campaigns and KPIs—it’s connection. In an environment that’s always evolving, the brands that break through are the ones that listen deeply, move with purpose, and communicate with clarity. […]
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This is a really cool video. It speaks to the reason we developed Spark+. If you haven’t seen our booklet comparing Spark+ to more conventional color you’re missing a big wow! In […]
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Global branding guru, Peter Wilken, dishes out bite-sized wisdom When it comes to building iconic brands, Peter Wilken has been at the helm of some of the most recognized names in the […]
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The tools of the trade may change or multiply, but the essence of marketing remains the same. Some tools may go in and out of style based on market dynamics, but the […]
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According to Forrester Research’s “2025 B2B Growth Predictions,” B2B organizations will look to build on the momentum of 2024 while shifting the focus from experimentation to sustainable growth. The promise of generative […]
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Gartner, a leading research and advisory company, provides insights that anticipate market trends and help businesses plan their strategies effectively. In their latest report, Gartner’s experts have outlines critical predictions that address […]
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Time to Learn by Unlearning in Marketing Unskilling. Yep, that’s a thing now. Digital transformation is all the buzz, talked about every single day. And let us tell you, it’s putting marketers […]
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Strategies for overcoming challenges in marketing organizations According to Gartner, 88% of marketing organizations encouraged or required remote work this past year. And challenges for these remote teams include: Communication Barriers: time […]
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How marketers are harnessing AI for innovation and growth In the rapidly evolving digital landscape, marketers are increasingly embracing Artificial Intelligence (AI) and automation to fuel innovation and growth. This shift sees […]
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Elevate Your Marketing & Design Beautiful print with special sensory effects is getting great results for marketers. We want to introduce you to new possibilities. ELEVATION is a marketing and design workshop meant to […]
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