CHSGa, a major healthcare provider in Georgia, has seen significant success in its digital and print marketing efforts, but the biggest success comes when both strategies work in concert with one another. […]
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Today, the most successful marketing campaigns will include both print and digital elements in an effort to more effectively connect with the target audience. According to Mike Flanagan, the Founder and President […]
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Print and the State of Customer Engagement Within the exhausting digital landscape, customer engagement is often taken for granted. In the recent State of Customer Engagement Report 2023 from Twilio, it was […]
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B2B MARKETERS HONING IN ON THE POWER OF DATA In case you missed it, the digital age of B2B marketing is here. According to eMarketer’s “U.S. B2B Marketing Data Spending Forecast 2023,” […]
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AN INSIDE LOOK AT WHERE YOUR CONTENT FITS IN THE BUYER FUNNEL Looking to formulate a better content strategy for 2023? How about 17 of them? Orbit Media Studios loaded up a […]
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WHEN BUYERS WANT TO HEAR FROM YOU Many B2B sellers assume buyers don’t want or need to talk to them early in the buying process. According to the “Top Performance in Sales […]
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Your 5-step plan to a smooth marketing run Preparing for uncertain times requires a different marketing approach. Here are five actions from SCS you can take now: STEP 1 — REVIEW TECHNOLOGY […]
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AGENCY LEADER WEIGHS IN ON THE CHANGING LANDSCAPE OF MARKETING – ABU NOAMAN Abu Noaman is the CEO of Elliance, an agency that brings prosperity to ambitious brands. He loves search engine […]
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You know the content landscape can change on a dime, but do you know how to stay in step with it? Here are six ways to harness its power, complements of Content […]
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SURVEY SHOWS THE POWER — AND BARRIERS — TO PERSONALIZATION A recent survey, “The Realities of Online Personalization”by Econsultancy and Monetate, breaks down the tactics and barriers to building customer experiences: 94% […]
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ChatGBT, AI and the future of communication are hot topics these days. In today’s post, we are featuring two conversations: Our own Paul Hudson posted on LinkedIn last month about the future […]
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On page 6 of “The Nudge”, the February 2023 issue of Milkshake, we share great ideas for marketing supply with our article “Chain Reactions”. According to Co-Founder of Muscle Lab, Andy Treys, […]
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