AN INSIDE LOOK AT WHERE YOUR CONTENT FITS IN THE BUYER FUNNEL
Looking to formulate a better content strategy for 2023? How about 17 of them? Orbit Media Studios loaded up a funnel filled with 17 content formats to help inspire your planning. Check out where your content fits in the funnel.
Top of the funnel
- Search-optimized blog posts
- Social media video
- Infographics
- Round-ups & interviews
- Guest posts
Middle of the funnel
- How-to articles
- How-to videos
- Original research
- Gated guides
- Welcome series emails
- Webinars & events
Bottom of the funnel
- Sales enablement articles
- Your story
- Landing pages
- Service pages
- Testimonials
- Case studies/customer stories
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