The Value of Brand Tracking
79% The percentage of executives who see positive ROI from brand tracking. 4/5 Nearly 4 out of 5 executives say brand measurement has a positive impact on their company’s top and bottom […]
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Building Brand Loyalty: How Should You Spend Your Time and Resources?
Page 8 of Hudson Printing’s December 2022 Issue of Milkshake explains the importance of spending time and resources on engaging with current customers to continue building brand loyalty during hard times. As […]
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Hope Abounds in the New
As the new year approaches, it’s natural to feel a sense of renewal and possibility. The fresh start that a new year brings can be invigorating, and it’s a great time to […]
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Making Sense
On page 3 of Hudson Printing’s December 2022 Issue of Milkshake, it unveils how marketers can find inspiration through intuition. The most successful marketing campaigns Kim-Adele Randall has ever created relied heavily […]
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If You Think It Can, You Can
Page 4 of the Hudson Printing’s December 2022 issue of Milkshake explores the benefit of print and trusting your intuition regarding your marketing tactics. Robin Landa, Distinguished Professor at Kean University and […]
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A Good Time
General Motors, Procter & Gamble, and Camel cigarettes all came to prominence around 1935. In 1929, however, they were either unknown or lagging brands. What they shared in common was the way […]
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Lean on Me
Page 7 of the September 2022 issue of Hudson Printing’s Milkshake magazine is an interesting one teaching us about the importance of having reliable supply partners. Without a smooth supply chain process, […]
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Finding Your Marketing Balance
Page 4 of the September 2022 issue of Hudson Printing’s Milkshake magazine focuses on the benefits to finding your marketing balance. Customers and clients want more than just technical evidence that you […]
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The Age of Execution
On Page 3 of the September 2022 issue of Hudson Printing’s Milkshake magazine we gain useful insight into effective marketing strategies. In August 2022, Doritos initiated a nationwide hunt where any triangle […]
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Marketing’s Blind Spot
Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers […]
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Reincarnated – The Future of Print
Founder and CEO of Tantrum Agency, David Tann stated that “At some point. Whatever it is you are working on, it is going to come in the mail. That’s the moment where […]
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What Are The Six Metrics To Track Brand Performance?
Awareness Measured by brand recall and brand recognition. Brand recall measures if a customer remembers your brand after seeing its advertising while brand recognition measures a customers ability to recognize your brand […]
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