Valeh Nazemoff, the innovative founder of Engage 2 Engage, a digital marketing firm, was a visionary who shifted her operations to the cloud and initiated remote work for her team back in 2010. This was during a time when such digital strategies were in their early stages. By leveraging emerging technologies like mobile apps and Microsoft Office 365, she effectively reduced her operational costs and saved valuable time. These strategic decisions positioned her firm competitively and resulted in the firm’s impressive growth into a multi-million-dollar enterprise.
An integral part of Nazemoff’s business strategy is viewing competition as a catalyst for innovation and improvement. This perspective, encapsulated in her philosophy of ‘Masterminding Intelligence’, involves a thorough understanding of customer personas and their pain points. As detailed in her book, “The Four Intelligences of the Business Mind”, it also requires a keen awareness of competitors’ offerings. Armed with this knowledge, Nazemoff consistently enhances her service delivery, enabling her firm to stay a step ahead in the fast-paced digital marketing landscape.
Nazemoff’s entrepreneurial journey underscores the importance of embracing competition and the willingness to adapt to emerging technological trends in achieving business success. Learn more about her story in this month’s edition of Milkshake, “Head on a Swivel,” by Hudson Printing.
“Look at your competition as an inspiration to help you improve, disrupt positively, be innovative, and to think of partnerships. Shift your mindset to embrace competition.” – Valeh Nazemoff