According to a recent survey by Demand Gen Report, 77% of B2B buyers said that they did not talk to a salesperson until they had done their own research. This highlights the importance of having a strong digital presence, including a well-designed website and informative content.
A study by LinkedIn found that 71% of B2B buyers are more likely to engage with a salesperson if they provide personalized communication. This indicates the importance of using datadriven insights to tailor your messaging and communication strategies to the specific needs and interests of your target audience.
According to HubSpot, businesses that prioritize blogging are 13 times more likely to see a positive ROI. This underscores the importance of creating high-quality, informative blog content to establish thought leadership and drive traffic to your website.
A report by Gartner found that by 2025, 80% of B2B sales interactions will occur in digital channels. This highlights the growing importance of digital marketing and the need to invest in technologies and strategies that enable effective engagement across digital channels.
A study by MarketingProfs found that 87% of B2B marketers use email marketing to generate leads. However, to maximize the effectiveness of email marketing, it’s important to personalize emails, segment your audience, and use compelling subject lines to increase open rates.
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