86% say a lack of resources and capabilities impairs the performance of their team. The top deficiencies include:
44% Customer journey, acquisition, and conversion
42% Segmentation and personal-sized messaging scale
37% Actioning on customer date insight
31% Demand generation and pipeline
30% Marketing planning to support digital growth
TOP 5 ORGANIZATIONAL DEVELOPMENT PRIORITIES IN MARKETING
61% Expand marketing automation across all functions
58% Deepen marketing capabilities across all channels
39% Better align marketing with lines of business
32% Upgrade marketing competencies of team
TOP 5 AREAS OF EXPERTISE WANTED IN A MARKETING LEADER
45% Go-to market execution and operation
38% Content and demand generation
33% Digital interactive marketing
25% Strategic planning, branding, and positioning
24% Sales intelligence and CRM
