7 Steps to Competitive Advantage

Page 11 in Milkshake’s July 2022 issue features effective tips companies can use to gain competitive advantage in their marketplace. 

Step One- Employee Alignment

Tasks carried out by personnel should match their natural traits.

Step Two- Culture of Growth

Growth and development means an increased awareness of self and others.

Step Three-Mission Oriented

People have an innate need for meaning and purpose in what they do.

Step Four- Organizational Values

People should feel they fit in with their social groups.

Step Five- Aligning Goals

Organizational goals must change to adapt.

Step Six- Assessing Weakness

When leaders acknowledge challenging areas it sets the example for others.

Step Seven- Commitment 

Take actions required to adapt and emerge stronger.