MARKETERS LESS CONCERNED WITH EFFECTS OF THE PANDEMIC 13% of small business marketers cite COVID-19 disruption as their biggest challenge, showing that the pandemic’s impact is easing up. Marketers are more focused […]
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Jeff Rosenblum founding partner at Questus stated that “brands need to break their addiction to big campaigns and superficial messages, they need to focus on providing value at every stage of the […]
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Page 4 of the April 2022 issue of Milkshake is targeted at brand disloyalty and how brands can overcome this problem. Using new strategies to discover why customers leave will lead brands […]
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In a climate of instant access, it’s getting harder to determine where and what should get our attention. With more responsibilities in our lives, we all feel an ever-increasing pressure to do […]
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From postcards to signage to web design, change is here. See what trends Venngage Inc. says will be the latest and greatest this year: Inclusive VisualsDiversity, equity and inclusion is redefining how […]
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It’s not only younger generations that have their eyes glued to electronics—all generations are consuming more digital content than ever before. Brands are turning to new content types to stand out and […]
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Competitive recon requires you to observe your ideal customer and conduct research on how your competitor is pursuing them. Our February 2022 issue of Milkshake details the best 7-step process to competitive […]
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The strategy for competitive recon is simple and effective. Check out page 7 of our February 2022 issue of Milkshake as we explore how you can use competitive recon to your advantage. […]
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Personalization requires that you start simple and build on the complexity of your program. Building a robust personalized experience for users means determining your goals with personalization and the data required to […]
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Affectionate Segmentation and personalization is an extremely effective way of building and maintaining a positive relationship with your community. Page 4 in our February 2022 issue of Milkshake expertly dives into all […]
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To build a successful business in the current environment, you need to follow a five-step plan. These steps include: 1. Set targets, objectives, and goals that allow you to deliver for your […]
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The business world is changing quickly, and marketing leaders are going to play a significant role in the evolution of the field moving forward. For example, there is a lot of concern […]
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