Personalization requires that you start simple and build on the complexity of your program. Building a robust personalized experience for users means determining your goals with personalization and the data required to make it happen. Page 6 of our February 2022 issue of Milkshake explores a 5-step plan to personalize your messaging you didn’t know you needed.
Here’s a brief rundown of each step:
Step One:
Identify your goal and purpose of personalization
Step Two:
Ensure you have the data required or know how you will collect data
Step Three:
Introduce personalization into your messaging
Step Four:
Measure for changes, adjust and re-measure
Step Five:
Repeat with another personalization data point.
We hope you found these tips helpful! For more great business and marketing tips, subscribe to our magazine which includes access to the digital and print version of Milkshake and occasional news!
