Personalization requires that you start simple and build on the complexity of your program. Building a robust personalized experience for users means determining your goals with personalization and the data required to make it happen. Page 6 of our February 2022 issue of Milkshake explores a 5-step plan to personalize your messaging you didn’t know you needed.
Here’s a brief rundown of each step:
Identify your goal and purpose of personalization
Ensure you have the data required or know how you will collect data
Introduce personalization into your messaging
Measure for changes, adjust and re-measure
Repeat with another personalization data point.
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