A U.S. Postal Service® study revealed just how important mail is to our daily lives. Not only does your marketing piece get immediately into the hands of consumers, it gets immediately into […]
Category Archives: Strategies & Trends
The Value of Brand Tracking
79% The percentage of executives who see positive ROI from brand tracking. 4/5 Nearly 4 out of 5 executives say brand measurement has a positive impact on their company’s top and bottom […]
Building Brand Loyalty: How Should You Spend Your Time and Resources?
Page 8 of Hudson Printing’s December 2022 Issue of Milkshake explains the importance of spending time and resources on engaging with current customers to continue building brand loyalty during hard times. As […]
Making Sense
On page 3 of Hudson Printing’s December 2022 Issue of Milkshake, it unveils how marketers can find inspiration through intuition. The most successful marketing campaigns Kim-Adele Randall has ever created relied heavily […]
If You Think It Can, You Can
Page 4 of the Hudson Printing’s December 2022 issue of Milkshake explores the benefit of print and trusting your intuition regarding your marketing tactics. Robin Landa, Distinguished Professor at Kean University and […]
Lean on Me
Page 7 of the September 2022 issue of Hudson Printing’s Milkshake magazine is an interesting one teaching us about the importance of having reliable supply partners. Without a smooth supply chain process, […]
The Age of Execution
On Page 3 of the September 2022 issue of Hudson Printing’s Milkshake magazine we gain useful insight into effective marketing strategies. In August 2022, Doritos initiated a nationwide hunt where any triangle […]
Marketing’s Blind Spot
Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers […]