In August 2022, Doritos initiated a nationwide hunt where any triangle found in the real world could open doors for exclusive rewards. Through this experience Doritos gave fans the opportunity to utilize TikTok, Fortnite and Snapchat, thus appealing to a younger demographic.
According to Weinstein, the founder of Market Mindshift “marketing is much more personalized than ever before, brands have shifted a lot of attention and marketing dollars to creating experiences and personal interactions with customers. From virtual events to contests to continuous digital content creation, brands are using creative means to better engage and create communities.”
Doritos is a stellar example of making marketing more personalized for a memorable customer experience.