79% The percentage of executives who see positive ROI from brand tracking.
4/5 Nearly 4 out of 5 executives say brand measurement has a positive impact on their company’s top and bottom lines.
73% The percentage of executives who report brand tracking metrics have a positive impact on their business decisions.
The Top Business Goals Supported by Brand Tracking Data
49% Increase customer satisfaction
48% Strengthen market and competitive positioning
43% Track the success of existing products