making sense

Making Sense

On page 3 of Hudson Printing’s December 2022 Issue of Milkshake, it unveils how marketers can find inspiration through intuition.

The most successful marketing campaigns Kim-Adele Randall has ever created relied heavily on her intuition. Information indicated that Kim-Adele Ltd. (Authentic Achievements), her business, should target a particular demographic. But after meticulously going over everything, Randall’s instinct told her she should think about enhancing the campaign by addressing a larger audience.

She made the choice to focus on a more broad strategy against the advice of her staff. The risk was profitable and the campaign was successful.

According to Randall “Anyone in marketing will tell you that data is critical.. But data can only take you so far. At some point, you need to trust your intuition and go with your gut.”