Page 4 of the Hudson Printing’s December 2022 issue of Milkshake explores the benefit of print and trusting your intuition regarding your marketing tactics.
Robin Landa, Distinguished Professor at Kean University and a globally recognized ideation expert, believes marketers can use more of print. According to Landa “Paper provides an opportunity for people’s tactile sense to be engaged, activating different parts of the brain.
The various textures of paper also can provide a stimulating experience. Touch is one ongoing way we experience our environment. At a time when we’re all consumed with technology, print allows for a different experience.”
Print can tell a story in a way that it creates a connection that is powerful and long-lasting. In the end, it all comes down to what your gut tells you. Trust your intuition.