A Case Study on Quality
One of the most famous Ford mottos is “Quality is Job 1.” The motto focuses on the intent of the motor company to build vehicles that last a long time and require […]
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Criticizing Disruption
Everyone seems to be focused on innovation. What is the next big thing? How can we leverage our products and services to disrupt the status quo? Perhaps this unhealthy focus on the […]
The Importance of Serving Your Target Community.
Recently, MMI Agency partnered with Olay to encourage girls to pursue careers in STEM fields. The goal was to listen to the community that the brand wants to serve to figure out […]
Dialog is the cornerstone of everything.
Looking to build a stronger connection with your customers? You can’t do this in isolation. Connection starts with conversation! It builds a sense of community among your customers, your staff members, and […]
Sustainable Relationships – The Way Forward
The landscapes of many brands are changing quickly. Too many marketers are stuck in a bubble. Often, marketers find themselves shouting their messages at the target market, trying to force something down […]
How can brands reinvigorate trust?
Riding a major wave generated by people purchasing home workout equipment, Peloton was ready to expand beyond exercise bikes and decided to release treadmills. Then, the devastating news came in. A child […]
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Welcome to Milkshake It’s a magazine prepared by marketers for marketers. Milkshake isn’t print-focused. It’s about audiences, how to move them, what works, strategy and trends. It’s about the challenges you face […]