The Importance of Serving Your Target Community.

Recently, MMI Agency partnered with Olay to encourage girls to pursue careers in STEM fields. The goal was to listen to the community that the brand wants to serve to figure out how to improve their overall quality of life. The campaign generated an overwhelmingly positive response from the broad community, helping Olay build valuable relationships that positioned the brand as an authority in the field. Consumers demand transparency from brands, and this is one way to build it. Learn more about how to listen, serve, and repeat in the most recent edition of Milkshake by Hudson Printing.