A Case Study on Quality

One of the most famous Ford mottos is “Quality is Job 1.” The motto focuses on the intent of the motor company to build vehicles that last a long time and require minimal repairs. Unfortunately, there was a lengthy list of problems related to Ford cars, trucks, and SUVs. Now, Ford was stuck trying to explain why product quality is such a big issue when the company supposedly focuses on quality above all else. Ford leveraged vehicle connectivity and digital technology to identify and rectify issues with its vehicles to appease its customers. Learn more about quality in this edition of Milkshake by Hudson Printing.