Awareness Measured by brand recall and brand recognition.
Brand recall measures if a customer remembers your brand after seeing its advertising while brand recognition measures a customers ability to recognize your brand among competitor brands.
Perception Measures how potential customers perceive your brand.
Prior usage Gives marketers a look at customers who have previously purchased your products.
Preference Evaluates whether customers consider you a preferred brand.
Future Purchase Consideration How likely are customers to purchase your products?
Brand Net Promoter Score Measures if customers will promote your brand and its products to others.