note from paul dec 2022

A Good Time

General Motors, Procter & Gamble, and Camel cigarettes all came to prominence around 1935. In 1929, however, they were either unknown or lagging brands. What they shared in common was the way […]

lean on me cover

Lean on Me

Page 7 of the September 2022 issue of Hudson Printing’s Milkshake magazine is an interesting one teaching us about the importance of having reliable supply partners. Without a smooth supply chain process, […]

Finding Your Marketing Balance

Page 4 of the September 2022 issue of Hudson Printing’s Milkshake magazine focuses on the benefits to finding your marketing balance.  Customers and clients want more than just technical evidence that you […]

the age of execution

The Age of Execution

On Page 3 of the September 2022 issue of Hudson Printing’s Milkshake magazine we gain useful insight into effective marketing strategies.  In August 2022, Doritos initiated a nationwide hunt where any triangle […]

marketings blind spot

Marketing’s Blind Spot

Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers […]