Navigating the Future: AI’s Transformative Role in Marketing

Marketing Trends To WatchFocus
  1. Operational AI will enable smarter, datadriven decisions in marketing.
  2. Automation in the creative process will improve image and video quality.
  3. A content authenticity team will combat misinformation.
  4. 80% of enterprise marketers will establish a dedicated content authenticity function.
  5. Product placement and sponsored content will replace traditional digital ads.
  6. Loyalty programs will be established by one in three businesses to retain customers.
  7. 70% of enterprise CMOs will prioritize accountability for ethical AI.
  8. Concerns over manipulative and biased uses of AI are raised by regulators and advocacy groups

Subscribe to Milkshake now! Our latest issue dives into spending marketing budgets during economic uncertainties, how marketers spend their budgets, and many more!