BRANDING STRATEGIES AND CONTENT CREATION TOP WISH LISTS
To stay ahead of the curve and maintain a competitive edge, today’s CMOs must be able to adapt to new challenges and opportunities with lightning-fast speed. B2B solution provider GDS Group polled 712 senior marketing professionals across North America and Europe to highlight some of the strategies and challenges ahead.
37% – say that without a branding strategy, your brand is going nowhere, with 60% citing it as their top challenge
32% – say that enhancing brand engagement is critical, particularly creating an emotional connection with your customers
28% – say streamlining content creation and production—and its ability to attract and convert customers— is a priority this year
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