Taking Note: 5 Trends to Keep Tabs On
1. Advertising Industry Growth
The global advertising industry was projected to surpass $1 trillion in revenue for the first time in 2024, with five major companies—Amazon, Alphabet, Meta, Alibaba, and ByteDance—capturing over half of the global ad spend.
SOURCE: INVESTORS.COM
2. AI Integration in Marketing
Artificial intelligence is becoming integral, with 64% of marketers already using AI and an additional 38% that planned to start in 2024. Marketers believe benefits include improved content quality (87%) and more efficient content creation (84%).
SOURCE: MARKETING SCOOP
3. Content Marketing Investment
Content marketing remains a priority, with 50% of marketers planning to increase their investment in this area in 2024.
SOURCE: WEBFX
4. Social Media Engagement
There are over 4.8 billion social media users worldwide, with users spending an average of around 2 hours and 29 minutes on social media every day.
SOURCE: WPBEGINNER
5. Influencer Marketing Shift
There’s a notable shift towards micro and nano influencers, with 43% of marketers increasing their use of these influencers for authentic audience engagement and higher ROI.
SOURCE: INFLUENCERMARKETING HUB
