Hudson Printing has partnered with Systym, a young marketing experience design firm. Systym helps businesses learn more about their target audience and how individual buyer types move through a particular customer experience.
This deep and valuable insight about customer experience is then used to develop audience-specific and market-specific messaging, and rich content marketing plans. The Systym process is built around the concept of customer-centric communication, and supports this slightly disruptive approach to content creation and curation. As well as complimenting user-design efforts in retail and other physical environments.
For Hudson Printing customers, Systym is a new resource that can help clarify audience and messaging which makes for a natural transition to our Data Driven Print and VDP services and multi-touch / multi-channel communications programs. Download the press release here.