It is amazing how productive we all are these days. Because we have eliminated the morning commute, business trips, and most of our in-person meetings, we have more time to produce. In […]
Category Archives: General
This is the general category
The Lesson Found in Acting Like a Media Company in Today’s World
Businesses that want to position themselves for success in the modern era need to act like media companies. In the early 2000s, the owner of a Michelin-star restaurant, Bart Van Olphen, quit […]
If You Dream It, You Can Build It
There is a saying that if you can dream it, you can build it. This applies to marketing as well. The goal is to take a business consulting approach to client partnerships, […]
Protecting Your Business With Marketing
The business world has changed significantly, it is important for companies to protect themselves using marketing. If you want to protect your business and marketing, you need to focus on the goals […]
Keep the Conversation Going
If companies want to develop strong relationships with their customers, they need to find ways to keep the conversation going. Businesses have a few ways to do this: First, businesses always need […]
A Case Study on Quality
One of the most famous Ford mottos is “Quality is Job 1.” The motto focuses on the intent of the motor company to build vehicles that last a long time and require […]
Criticizing Disruption
Everyone seems to be focused on innovation. What is the next big thing? How can we leverage our products and services to disrupt the status quo? Perhaps this unhealthy focus on the […]
How can brands reinvigorate trust?
Riding a major wave generated by people purchasing home workout equipment, Peloton was ready to expand beyond exercise bikes and decided to release treadmills. Then, the devastating news came in. A child […]
