THE MAP OF PRINT If you own or manage a business, you probably have a robust set of tools that helps you lead your organization and guide your marketing strategy through even […]
Author Archive: Paul Hudson
Top 20 Magazine Printers – Canada & USA
Publishing Executive magazine recently released their list of the Top 20 Magazine Printers for 2015. It ranks the leading commercial printers in the U.S. and Canada, based on revenue earned in the […]
Don’t Solve THAT Problem
Whatever you’re working on, chances are someone’s already done that. Solved That Problem. No, not your Mission. Not your big goal. And not your life’s purpose. But that treacherous little task or […]
When is a Package Not a PACKAGE? – beyond Sustainable Packaging
Brand Owners… What if you could eliminate the package that your product is sold in, and still sell successfully? On a retail shelf? Would that be interesting? This approach could be the ultimate in Sustainable […]
The Coffee Advertising Network
An Israeli startup has a whole new take on one of the most loved beverages on the planet. With their Ripple Maker, the folks at SteamCC are working to Reinvent Print using […]
Translucently Symbiotic – the case for Integrated Print
Integrated Print is a myth. There are two worlds of Print that are all but invisible to each other. Worlds where core principles and tools and processes are shared. Where the desired outcomes – […]
CRITICAL FORMS – Are Paper Business Forms Still Relevant?
Over the past couple of decades, paper business forms have almost disappeared from business. Most signatures today are captured on a pad, or with a PIN. Contracts and business agreements are more likely […]
What Were You Trying To Do? (Solving the right problem)
My grandfather and my younger brother were both Master Mechanics – and masters at Problem Solving. I mostly missed out on knowing my Grandpa, but I learned much from Lee. I too […]