A Case Study on Quality
One of the most famous Ford mottos is “Quality is Job 1.” The motto focuses on the intent of the motor company to build vehicles that last a long time and require […]
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Criticizing Disruption
Everyone seems to be focused on innovation. What is the next big thing? How can we leverage our products and services to disrupt the status quo? Perhaps this unhealthy focus on the […]
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The Importance of Serving Your Target Community.
Recently, MMI Agency partnered with Olay to encourage girls to pursue careers in STEM fields. The goal was to listen to the community that the brand wants to serve to figure out […]
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Dialog is the cornerstone of everything.
Looking to build a stronger connection with your customers? You can’t do this in isolation. Connection starts with conversation! It builds a sense of community among your customers, your staff members, and […]
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Sustainable Relationships – The Way Forward
The landscapes of many brands are changing quickly. Too many marketers are stuck in a bubble. Often, marketers find themselves shouting their messages at the target market, trying to force something down […]
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How can brands reinvigorate trust?
Riding a major wave generated by people purchasing home workout equipment, Peloton was ready to expand beyond exercise bikes and decided to release treadmills. Then, the devastating news came in. A child […]
Continue ReadingHow to Personally Connect with your Customers
While business in today’s world continues to remain focused on efficiency and production, it is still important to personally connect with the customer. In order to achieve maximum consumer satisfaction, connecting with […]
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Soft Touch Finishes Create Memorable, Elegant Results
Creating a printed piece that stands out and lingers a little longer in the hands of your customer is critical for making a lasting impact. Now, with a variety of unique varnishes, […]
Continue ReadingRemarkable Growth – How Hudson’s Customers Benefit
Over the past year, Hudson Printing has added about $20 million in equipment and technology in both the Web Offset and Digital sides of the business. This Q&A with Hudson owner and […]
Continue ReadingHudson Leadership: Jeff Butterfield and a Constant Focus on the Customer
Jeff Butterfield, Production Manager for Hudson Printing, is no stranger to the printing business. Celebrating his 24th year at Hudson Printing, Jeff has a hand in every part of the production process. […]
Continue ReadingHudson Printing CEO Paul Hudson Named to Dscoop Board to Help Grow the Digital Printing Industry
Dscoop, an independent community of HP Graphics Solutions technology owners and technical professionals, recently added Hudson Printing Owner and CEO Paul Hudson to its Americas Board of Directors. The invitation to join […]
Continue ReadingBrand Management Best Practices: Using Print for Brand Control in Direct Selling & Franchises
Struggling to Maintain Brand Control A brand is the lifeblood of a company. More than a logo or a tagline, a strong brand increases the value of a company, provides employees with […]
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