Marketing’s Blind Spot
Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers […]
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Reincarnated – The Future of Print
Founder and CEO of Tantrum Agency, David Tann stated that “At some point. Whatever it is you are working on, it is going to come in the mail. That’s the moment where […]
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What Are The Six Metrics To Track Brand Performance?
Awareness Measured by brand recall and brand recognition. Brand recall measures if a customer remembers your brand after seeing its advertising while brand recognition measures a customers ability to recognize your brand […]
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Constant Learning
Exponential advances in technology have been changing the societal landscape for awhile now. Entire industries are being redefined and millions of jobs are impacted in the face of these disruptive forces. Trends […]
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Marketers Need a Robust Skill Set
86% say a lack of resources and capabilities impairs the performance of their team. The top deficiencies include: 44% Customer journey, acquisition, and conversion 42% Segmentation and personal-sized messaging scale 37% […]
Continue ReadingOwning Growth
Marketing leaders are responsible for almost half of their company’s overall revenue. Two-thirds of marketing leaders say the pressure to deliver on revenue goals is very high or extreme. Revenue growth is […]
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High Impact
Preston Herrin, Founder and Managing Director of Management Consulting firm HCG Inc.Preston says today’s marketers can learn from the movie sequel “Top Gun Maverick”. Herrin believes that “Top Gun Maverick” delivers what […]
Continue Reading7 Steps to Competitive Advantage
Page 11 in Milkshake’s July 2022 issue features effective tips companies can use to gain competitive advantage in their marketplace. Step One- Employee Alignment Tasks carried out by personnel should match their […]
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Committing to More
The last couple of years could certainly be deemed difficult on many levels, but they do offer us some lessons on how to move forward. The culture that can emerge can be […]
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Get A Copy of Spark
We’re known for our color. It’s safe to say that color fidelity is the backbone of every printed piece. Color is how quality work, our company and even our industry are measured. […]
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What Really Influences B2B Purchasing Decisions?
Many marketers are unaware of how long the typical technology purchasing process takes. More than 40% of sales cycles last longer than a year, per a LinkedIn B2B technology buying survey. Page […]
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Print for Good – Helping Voters Make Better Choices
Hudson Printing has been kicking around the idea of sharing a series of video blogs. We’re considering topics like technology, why it matters, color, substrates and different printing platforms. There’s plenty to […]
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