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Marketers Need a Robust Skill Set

86% say a lack of resources and capabilities impairs the performance of their team. The top deficiencies include:

 

44% Customer journey, acquisition, and conversion

42% Segmentation and personal-sized messaging scale

37% Actioning on customer date insight

31% Demand generation and pipeline

30% Marketing planning to support digital growth

 

TOP 5 ORGANIZATIONAL DEVELOPMENT PRIORITIES IN MARKETING

61% Expand marketing automation across all functions

58% Deepen marketing capabilities across all channels

39% Better align marketing with lines of business

32% Upgrade marketing competencies of team

 

TOP 5 AREAS OF EXPERTISE WANTED IN A MARKETING LEADER

45% Go-to market execution and operation

38% Content and demand generation

33% Digital interactive marketing

25% Strategic planning, branding, and positioning

24% Sales intelligence and CRM

 

Source: http://www.hudsonprinting-digital.com/Publications/Hudson/Hudson_Printing__Milkshake_Nov_2022/page_12.html

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